Famous for fifteen people

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Japanese record shops are the best in the world, because they are the most culty. The Japanese music consumer loves to discover the most obscure little groups, the smaller the better. This, surely, is the delight of shopping as a form of ‘becoming’: the discovery of something exclusive and rare, something which speaks to you as an individual in all your difference, or your aspirations to be different. Young Japanese, particularily, feel the need to become individuals in this way. Nothing could be more subversive in one of the few cultures which still believes in its ‘national dream’, in fact an oppressively normative core of prescribed values.

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